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AHEAD sets new standards in headwear
Feb '08
AHEAD, a leader in branded headwear and apparel, is once again setting new standards in headwear with the introduction several new performance caps - AHEAD X-CAP , DriLook cap and Coolmax caps. All caps feature new innovative technology that solves many common problems that golfers experience on the course.

The X-CAP solves the common problem of what to do with your sunglasses when you are ready to hit a shot or putt. Until now, golfers had to put their glasses on top of their cap, tuck them in their shirt pocket or set them on the ground prior to hitting the shot. The X-Cap is a unique way for golfers to protect their glasses shot after shot.

The X-CAP has a patented retractor cord discretely built into the band of the hat, which secures the sunglasses to the cap. Whether the golfer prefers to put them on top of the brim or on the back, the glasses are safe and secure. The retractable cord simply pulls out of the back of the cap and attaches the glasses by using a universal eyeglass attachment with two small loops. Once secure, the golfer can swing away with no worries.

"The reaction from retailers during the recent PGA Merchandise Show was exceptional," stated Ken Shwartz, CEO AHEAD. "Others have designed sunglass headwear, but this is the best solution on the market."

The X-CAP is available in two styles; classic fit with a choice of structured or unstructured or AHEAD's popular extreme unstructured fit. The classic fit comes in four colors: black, deep red, white and white/navy and the extreme is available in navy, gold or bone.

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