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AHEAD sets new standards in headwear

19 Feb '08
3 min read

The proprietary and patent pending DriLook cap also features new performance technologies that are designed to hide the sweat and won't stain. DriLook is the industry's first breathable cotton cap and is made of DriLook performance fabric which pulls moisture away from the head and dries quickly without leaving perspiration stains on the cap. PGA Tour professional Jason Gore will be endorsing this evolutionary product.

AHEAD has also introduced several new COOLMAX performance caps and visors. Available in both classic and retro styles, these caps provide the same cooling, moisture wicking benefits found in COOLMAX apparel.

"Our accounts are very excited about our new performance caps," said Shwartz. "All of these products have very positive consumer performance benefits which makes it an easy sell for the golf shops. For the past couple of years, the focus has been on ornamentation in headwear but now with performance fabrics combined with creative design and technology, this is the start of the next generation of performance headwear."

AHEAD is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the AHEAD Authentic apparel line; the Kate Lord Collection of fine women's hats, apparel and accessories; the AHEAD "Heavy Metal" line of golf accessories; and the company's unparalleled line of AHEAD Headgear. Ahead is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.

AHEAD

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