Home / Knowledge / News / Apparel/Garments / Omni-Shade apparel line earns Seal of Recommendation
Omni-Shade apparel line earns Seal of Recommendation
23
Feb '08
Columbia Sportswear announced its partnership with The Skin Cancer Foundation and introduced a new Omni-Shade sun protective apparel line. Columbia is the first global company to receive The Skin Cancer Foundation's Seal of Recommendation, which is awarded to safe and effective sun-protective clothing with a minimum Ultraviolet Protection Factor (UPF) 30. The new Omni-Shade line will be available at retailers globally March 15, 2008 and may be available earlier in some regions.

By providing built-in sun protection, the Omni-Shade line extends Columbia's existing apparel offerings to achieve year-round protection from the elements. All Columbia garments that meet specified criteria with a rating of UPF 30 or higher, carry the Seal of Recommendation and will be featured in global consumer education and marketing programs.

The Skin Cancer Foundation is the first organization in the United States to commit itself to educating the public and medical professionals about sun safety and is the only global organization solely devoted to the prevention, detection and treatment of skin cancer.

“Sun exposure is the main cause of irreversible skin damage including sunburn, premature skin aging and skin cancer. Because recent studies show that clothing may be the most effective way to protect ourselves from these potential health risks, we are partnering with Columbia Sportswear and awarding them our Seal of Recommendation,” said Perry Robins, MD, President, The Skin Cancer Foundation.

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search