Home / Knowledge / News / Apparel/Garments / British weavers showcase Aussie Merino wool in Premiere Vision
British weavers showcase Aussie Merino wool in Premiere Vision
03
Mar '08
A range of luxurious Australian Merino wool fabrics produced by British and European mills have been showcased at the world's most important woven fabrics trade fair, Premiere Vision, in Paris.

The British Wool Textile Export Corporation, in association with Australian Wool Innovation (AWI), mounted a major display at the show to highlight the use of Australian Merino wool in the global apparel industry.

Craig Welsh, CEO of AWI explains, “AWI's relationship with the British Wool Textile Export Corporation is another example of building strong relationships within the global apparel community.”

“Showcasing the best Australian Merino wool products to the global apparel market at trade fairs such as Premiere Vision is part of the strategy to drive high-end demand for Australian Merino wool.”

“Merino wool is fast becoming an essential part of many designer collections and, with the help of AWI, leading weavers continue to produce fabrics of the highest quality.”

UK weavers are redefining innovation with bespoke fabrics made exclusively from Australian Merino wool, which is being rediscovered by weavers keen to take advantage of today's environmentally conscious consumers as they move towards natural fibres.

Each weaver from the British group displayed a range of unique premium Merino wool fabrics, including the finest English worsted suitings in light weight wool, and Spring/Summer blends with linens and silks.

Mr Welsh said throughout 2007 AWI organised a number of high level activities as part of the M200 business strategy.

“The aim is to support business partners, from weavers through to brands and retailers, in driving awareness and bringing new Merino products to market.”

This year marks the 150th anniversary of trade relations between the UK and Japan, which is the largest export market for many of the UK's iconic fashion brands. AWI aims to support this business with a long-season $1.4million marketing program.

Australian Wool Innovation Limited

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search