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Premium apparel brand appoints Shandrew as PR agency
04
Mar '08
Twelve Bar, a premium apparel brand, appoints Shandrew Public Relations to assist in raising its profile and expanding its brand across the United States and the Globe.

Twelve Bar approached Shandrew PR based on the hugely successful public relations campaign the firm provided in launching True Religion Brand Jeans.

The Twelve Bar brand, established in 2005 on London's New Bond Street, is a fully-fledged men's clothing line featuring a selvedge denim program and a wide range of outerwear, shirts, tops and graphic tees available around the world at such high-end retailers as Colette (Paris), Union and The Reed Space (New York), Fred Segal (Santa Monica) and Height (Tokyo). In 2007 Twelve Bar moved its worldwide headquarters to the Melrose/Fairfax area in Los Angeles.

Shandrew Public Relations is a boutique firm established by Jerry Shandrew, former publicist for Columbia/TriStar Pictures.

In addition to the launch of True Religion Brand Jeans, Shandrew PR clients have included some of Hollywood's talent and fashion clients such as Josh Hartnett, Chris Carmack, Lucas Haas, Gena Lee Nolin, Amanda Beard, Paramount Pictures Int'l TV, Showtime, Sony Pictures Studio, 2BFree, Pamela Dennis, Susan Holmes Swimwear and BeachBunny Swimwear.

Shandrew Public Relations has its main offices in Los Angeles and New York, with satellite offices in Europe.

Shandrew Public Relations


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