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CafePress launches Meter to Track candidate product sales
06
Mar '08
In January CafePress launched the CafePress Meter with the prediction that real world events and the sales of user-generated election themed products would combine to reveal trends in Candidate popularity.

The CafePress Meter is a fresh twist on the polls; sales trends for "A Woman's Place is in the White House" baseball jerseys, "Barack My World" hoodies and the like provide a fascinating view into the nation's shifting passions about the candidates, and may point to the next resident of 1600 Pennsylvania Ave. Check out the CafePress Meter.

"Products sold on CafePress are 100 percent user-designed, and our users are expressing their political individuality with clever, quirky and sometimes racy product designs," explains CafePress CEO Fred Durham.

"Merchandise sales are in many ways the best poll. People pay to vote so they really mean it and these are the people that are promoting their positions, influencing their friends and families. This is the best leading indicator."

In mid-January, sales of Obama-related products surpassed sales of Clinton-related products for the first time -- corresponding directly with his increased popularity and wins during the primary cycle.

Since that time, sales of Obama-related products have skyrocketed to account for nearly 70 percent of all candidate-related sales. And, while Clinton has dropped to only 16 percent, her latest successes do see her on the rise.

Sales of John McCain-related products account for less than five percent of total candidate-related sales ... but there were periods in which the sales of both Mike Huckabee- and Ron Paul-related products were red hot.


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