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Special size apparel market segment rapidly growing
13 Mar '08
2 min read
Changing Clothing Needs:
According to the report, more than half of those surveyed believe they need a special size based on their body type. Furthermore, 46 per cent of women who typically buy regular sizes for themselves said they occasionally purchase special sizes.
Much of the rising demand is due to the spending power of the aging population and the lack of a consistent sizing standard in the apparel industry in Canada.
"Canadian Apparel Market Monitor (CAMM) data shows us women 45 and older represent more than 50 per cent of the dollars spent on ladies apparel," said Millard-Ruff. "So it should be no surprise that as women age they gradually drift into different size segments and/or want a more relaxed fit."
According to the report, more than half of those surveyed believe they need a special size based on their body type. Furthermore, 46 per cent of women who typically buy regular sizes for themselves said they occasionally purchase special sizes.
Much of the rising demand is due to the spending power of the aging population and the lack of a consistent sizing standard in the apparel industry in Canada.
"Canadian Apparel Market Monitor (CAMM) data shows us women 45 and older represent more than 50 per cent of the dollars spent on ladies apparel," said Millard-Ruff. "So it should be no surprise that as women age they gradually drift into different size segments and/or want a more relaxed fit."
The NPD Group Inc
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