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Coremetrics enables Aeropostale to optimize online marketing spend
20
Mar '08
Coremetrics, the leading provider of digital marketing optimization solutions, announced that Aeropostale Inc has selected Coremetrics to optimize online marketing spend, enhance merchandising and leverage industry benchmarking.

The Coremetrics solution will allow Aeropostale to better allocate marketing spend across paid search, email, banner ads and other marketing channels, as well as to strengthen onsite search, cross sell recommendations and fraud reconciliation.

A mall-based, specialty retailer of casual apparel and accessories, Aeropostale targets 14- to 17-year-old young women and men.

The company offers a focused selection of high-quality, active-oriented fashion and fashion basic merchandise at compelling values. Aeropostale products can only be purchased in its stores or online through its e-commerce web site.

Aeropostale selected Coremetrics to centralize its online analytics and marketing functions in a single environment. The company is integrating Coremetrics with its GSI Commerce platform to gain deeper insight into visitor behavior and the performance of various elements of the site.

Coremetrics also offers seamless integration with Aeropostale's email service provider. This enables marketers to combine email metrics such as impressions, bounce rates, open rates and click through with Coremetrics behavioral data to gain insight across the entire life cycle of an online
purchase.

"Staying in tune with the fast-changing preferences and buying habits of our teenage customers is essential," said Marc Miller, senior vice president of new business development at Aeropostale.

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