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Coremetrics enables Aeropostale to optimize online marketing spend
20 Mar '08
3 min read
"Coremetrics is providing visibility into what products teens are buying, how they get to our site, how they navigate once they arrive and which channels deliver the best return. Coremetrics benchmarking data for the retail industry lets us see how our site compares with other online retailers.
We can leverage this information to identify improvements that will make it easier for teens to buy online and keep them coming back to buy again."
Miller added that bringing all the data together in a single, highly flexible interface is speeding adoption of the Coremetrics solution, which will translate into better business decisions and faster ROI.
"Coremetrics offers Aeropostale comprehensive data and metrics that will empower its marketers, merchants and executive team to keep its online operations aligned with the needs of its target market," said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics.
"Integration with the company's e-commerce platform and email engine will provide a comprehensive view of performance, allowing the marketing staff to allocate marketing spend for maximum return, enhance onsite search, present more relevant cross sell offers and make other improvements that drive revenues while reducing the costs."
We can leverage this information to identify improvements that will make it easier for teens to buy online and keep them coming back to buy again."
Miller added that bringing all the data together in a single, highly flexible interface is speeding adoption of the Coremetrics solution, which will translate into better business decisions and faster ROI.
"Coremetrics offers Aeropostale comprehensive data and metrics that will empower its marketers, merchants and executive team to keep its online operations aligned with the needs of its target market," said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics.
"Integration with the company's e-commerce platform and email engine will provide a comprehensive view of performance, allowing the marketing staff to allocate marketing spend for maximum return, enhance onsite search, present more relevant cross sell offers and make other improvements that drive revenues while reducing the costs."
Aeropostale Inc
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