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Next partners with promom couture of Oprah Winfrey fame
21
Mar '08
Next Inc an emerging leader in the sportswear products industry, announced that it has signed a definitive fulfillment agreement with promom couture, best known as being the original maker of “the tshirts that celebrate motherhood” as seen on Oprah. Celebrity moms such as Cindy Crawford, Sela Ward, Mira Sorvino and Heidi Klum all have been seen wearing them.

The Atlanta-based company's graphic tees, with such messages as “Rock N Rule Mom,” “Grateful Mom,” “Totally Mom,” “All Natural Mom,” “no preservatives added,” and many more, are available online and at select boutiques across the country.

The core of the brand is a selection of fun, stylish and chic tshirts – with messages all aimed at communicating that moms are vital, healthy, beautiful, balanced, together women who feel comfortable with the choices in life that they make, whatever those choices may be.

Promom couture President and Founder Vicki Stern-Brown stated, “We are redefining motherhood, one mom at a time. Fans of the line include numerous celebrity moms such as Cindy Crawford who featured promom couture as one of her 'favorites' on Oprah! As demand for our offerings continues to increase, it was imperative that we partnered with a company like Next that understood the importance of working with us to facilitate growth while also preserving brand integrity.

Their ability to provide us with a seamless fulfillment program, and their similar corporate culture including a truehands-on management style, makes them acutely aware of the importance and value of remaining true to our loyal customers and ourselves.”

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