Home / Knowledge / News / Apparel/Garments / Next partners with promom couture of Oprah Winfrey fame
Next partners with promom couture of Oprah Winfrey fame
21
Mar '08
Next Inc an emerging leader in the sportswear products industry, announced that it has signed a definitive fulfillment agreement with promom couture, best known as being the original maker of “the tshirts that celebrate motherhood” as seen on Oprah. Celebrity moms such as Cindy Crawford, Sela Ward, Mira Sorvino and Heidi Klum all have been seen wearing them.

The Atlanta-based company's graphic tees, with such messages as “Rock N Rule Mom,” “Grateful Mom,” “Totally Mom,” “All Natural Mom,” “no preservatives added,” and many more, are available online and at select boutiques across the country.

The core of the brand is a selection of fun, stylish and chic tshirts – with messages all aimed at communicating that moms are vital, healthy, beautiful, balanced, together women who feel comfortable with the choices in life that they make, whatever those choices may be.

Promom couture President and Founder Vicki Stern-Brown stated, “We are redefining motherhood, one mom at a time. Fans of the line include numerous celebrity moms such as Cindy Crawford who featured promom couture as one of her 'favorites' on Oprah! As demand for our offerings continues to increase, it was imperative that we partnered with a company like Next that understood the importance of working with us to facilitate growth while also preserving brand integrity.

Their ability to provide us with a seamless fulfillment program, and their similar corporate culture including a truehands-on management style, makes them acutely aware of the importance and value of remaining true to our loyal customers and ourselves.”


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Urmil Arya

Sushila International, a well established textile organisation established ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search