Home / Knowledge / News / Apparel/Garments / Saab to launch ecological clothing collection
Saab to launch ecological clothing collection
21
Mar '08
Our planet is in trouble. 200 years of industrial and agricultural development have put the sensitive ecological systems off balance. The problems are man-made. Most of us realise that we can overcome these problems, even if it's a long way to go. But we can't go on like before.

At Saab we are convinced that responsibility, performance and the pleasure of driving can - and must - co-exist. Despite our limited size we act at the forefront. Acting in the smaller scale shouldn't stop us from thinking big. That's why we introduced Saab BioPower engines, and that's why we now combine it with hybrid technology in the Saab 9-X BioHybrid.

To make our point and to encourage others it is necessary to challenge the conventional. And that's one of the reasons why we join forces with another Scandinavian, design-driven company and launch an ecological clothing collection, based on 100 per cent bio-cotton and Fair Trade.

Reflective Circle is a company dedicated to ecological production, all the way from soil and seed to the finished garment and the distribution chain. The vision and the values embrace sustainability and ethics in a holistic and very practical way. And their clothes are designed to perform just like the Saab cars.

Automotive and clothing are two industries with a particular responsibility. They represent a substantial share of environmental impact. That also means that the potential improvement is huge. There is no reason to wait any further. Even if we cannot define the ultimate and final solutions, we are obliged to take the first steps in the direction we know is right.

Saab Automobile Global


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: H&M

Apparel/Garments | On 15th Dec 2017

H&M, Alibaba extend collaboration

H&M has extended collaboration with Alibaba with the opening of its...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search