American fashion chain opens first British store

24 Mar '08

3 min read

Banana Republic has strived to enhance and localise the shopping experience– from unique architectural elements throughout the store to superior service, and an exhibition of photography curated by Michael Hoppen. Many of the building's original architectural details have been retained and new design elements added; the contemporary stone floor, modern light fittings, vintage furniture and the sweeping staircase offering elegant access to the first floor.

Banana Republic's bespoke approach to customer service aims to create the ultimate shopping experience. Clients will be greeted on entering the store by the multilingual Concierge – with expert advice on everything Banana Republic has to offer with excellent product, store and local area knowledge. Trained personal stylists will also be on-hand to offer free advice, with appointments easily booked in person, online or over the phone.

Each appointment will be tailored to individual needs with complimentary refreshments and alterations provided. Offering affordable luxury with impeccable service, this store is set to become 'the' shopping destination for Londoners and visitors alike.

Banana Republic

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