Home / Knowledge / News / Apparel/Garments / BraTherapy website goes live
BraTherapy website goes live
26
Mar '08
New site offers online gathering place for women to find 'support' and solutions Dedicated exclusively to educating and helping women find solutions to their ever-ending quest for "the right bra," BraTherapy goes live. The site will offer a one-stop information source to women in the U.S. who spend $10 billion annually on bras.

The first website of its kind, visitors will find weekly features to enable better decisions about bras to enhance appearance and health.

The site offers dynamic, interactive functions including a bra size calculator and BraTherapy TV, which provides bra-related video shorts and "therapeutic" online chat sessions.

The site will also highlight tips from expert fitters and fashion consultants, new product information and real bra stories from women around the world.

According to website founder McGhee Osse, industry estimates indicate that 80% of women are not wearing the right size bra and just as many complain about the daily discomfort of the squeezing, cutting or poking caused by some bras. Not to mention the fashion dilemma of deciding what bra to wear and when to wear it."

The mission of BraTherapy is to put women on the right track to finding solutions to their individual and unique bra challenges, said Osse.

"We want to arm them with practical information about fitting, styles, construction, and customization, most of which, the average woman has never been exposed to in her purchasing experiences. Additionally, we want to provide them with a fun and engaging gathering spot to explore bra-related matters."

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search