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BraTherapy website goes live
26
Mar '08
New site offers online gathering place for women to find 'support' and solutions Dedicated exclusively to educating and helping women find solutions to their ever-ending quest for "the right bra," BraTherapy goes live. The site will offer a one-stop information source to women in the U.S. who spend $10 billion annually on bras.

The first website of its kind, visitors will find weekly features to enable better decisions about bras to enhance appearance and health.

The site offers dynamic, interactive functions including a bra size calculator and BraTherapy TV, which provides bra-related video shorts and "therapeutic" online chat sessions.

The site will also highlight tips from expert fitters and fashion consultants, new product information and real bra stories from women around the world.

According to website founder McGhee Osse, industry estimates indicate that 80% of women are not wearing the right size bra and just as many complain about the daily discomfort of the squeezing, cutting or poking caused by some bras. Not to mention the fashion dilemma of deciding what bra to wear and when to wear it."

The mission of BraTherapy is to put women on the right track to finding solutions to their individual and unique bra challenges, said Osse.

"We want to arm them with practical information about fitting, styles, construction, and customization, most of which, the average woman has never been exposed to in her purchasing experiences. Additionally, we want to provide them with a fun and engaging gathering spot to explore bra-related matters."

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