20% of F&G Direct sales to be donated to Golf Educational Programs

01 Apr '08

3 min read

First, the product the company will sell on will have already been available to Fairway & Greene's golf customers for at least 18 months in advance.

The company will price the product at retail prices that complement, not compete with, its golf-shop customers. And all of the product sold also will be logo-free.

Fairway & Greene also is proud to announce that it will set aside 20 percent of its total "F&G Direct" revenues for Educational Initiatives.

"This will allow us to augment our financial support to various groups, including PGA of America Section Offices, PGM Collegiate Programs, Association of Golf Merchandisers (AGM), AMF Golf Management as well as some unique promotional initiatives on our own.

Initiatives that directly benefit our PGA Professional customers." Martin says. "Everything we do as a company is done with our core customer, the PGA Club Professional, in mind.

'F&G Direct' will just be an extension of that, and will allow us to further increase our support of the PGA Club Professional, while opening the brand up to more consumers. It's truly a win/win proposition."

Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support, the company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world. Proud winner of the AGM Top Men's Vendor for the past five years.

Fairway & Greene

More Apparel/Garments News - United States Of America...