Home / Knowledge / News / Apparel/Garments / Portion of LIVE proceeds benefits WCS's conservation CCI
Portion of LIVE proceeds benefits WCS's conservation CCI
Apr '08
Zazzle, the only on-demand retail platform to offer billions of products that ship in 24 hours, announced with strategic partner edun LIVE, the sister ethical t-shirt brand of EDUN founded by Ali Hewson and Bono, a NEW exclusive tee shirt design in support of Earth Day on April 22, 2008.

Ten percent of proceeds from the sale of the shirt will benefit the Conservation Cotton Initiative, EDUN's joint project with the Wildlife Conservation Society.

Designed by the EDUN creative team, the exclusive and limited edition artwork (below) is available only at Zazzle on 100% Ecocert-certified organic Super Natural edun LIVE blank tees for men, women, and kids from April 1, 2008 – April 30, 2008.

Zazzle and edun LIVE will donate 10% of proceeds from the sale of each of the limited edition shirts for the month of April to the CCI program, which supports African farmers in their transition from conventional to organic cotton farming.

EDUN and the Wildlife Conservation Society's goal for the CCI is to build successful farmer-based communities incorporating organic production. Under the guidelines, farmers agree to practice conservation agriculture, which requires them to commit to measures designed to control deforestation and protect wildlife.


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