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Eco-friendly accessories from Barbie emphasizes the green statement
Apr '08
Just in time to celebrate Earth Day in style, Barbie introduces a collection of eco-friendly accessories for girls with the debut of Barbie BCause.

The playful and on-trend Barbie BCause collection repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories.

Sold exclusively at Toys“R”Us stores in the Barbie toy aisle, the Barbie BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details.

“Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands.

“Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.”

Mattel Inc

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