Home / Knowledge / News / Apparel/Garments / Wal-Mart plans to introduce more organic cotton clothing
Wal-Mart plans to introduce more organic cotton clothing
Apr '08
Wal-Mart announced it will feature Earth Month t-shirts made from transitional cotton in support of farmers making the change from conventional farming to the organic process. The retailer purchased more than 12 million pounds of transitional cotton that will arrive in stores for the first time this month under its exclusive Faded Glory brand. Additional product made with transitional cotton will appear on Wal-Mart shelves in the months ahead.

"Wal-Mart's support of transitional cotton stems from our understanding of the financial implications for farmers who adopt labor-intensive organic farming methods and complements our commitment to eco-friendly products and sustainable supplier practices," said Kim Brandner, brand manager - sustainable products, Wal-Mart. "By doing so, we are also helping our customers live better by easily being able to include 'eco-essentials' on their everyday shopping list."

Wal-Mart has purchased transitional cotton from approximately 1,000 farmers at the same premium cost of certified organic cotton, without passing along increased costs to consumers. Because this cotton is produced on fields in the process of becoming organic, chemicals may still be apparent in the soil, preventing farmers from certifying crops as organic.

Farmers who have adopted organic practices typically harvest transitioning crops for up to three years. Wal-Mart's transitional cotton commitment for product arriving in the month of April alone has saved more than six tons of synthetic fertilizers, pesticides and herbicides from entering the earth.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search