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Arviva Industries to introduce men's shirts
19 Apr '08
4 min read
The company continuously strives in generating and maintaining strong relationship with its customers through continuous communication and excellence in service.
AIL is ready to meet the challenge in the years to come and take its brand THE HARRY COLLECTION to higher pinnacles of success by entering in to the apparel market.
The Harry Collection:
The Harry Collection introduces both formal and semi formal trousers under the same brand name. The brand represents “fashion at an affordable price”.
The designs are at par with the international designs and trends. With more than 500 designs in each season, The Harry Collection is a combination of strength, tradition and modernity.
The entire collection combines an in-depth knowledge and hands-on-experience of superior tailoring, the exceptional workmanship and an impeccable finish.
The company has put up a state of art factory at Bangalore with a capacity to produce 50000 trousers a month and will soon be upgraded to produce up to one lakh trousers a month.
The finishing set-up also includes many specialty finishing machines used in imparting very special feel and lustre which makes the Harry Collection a unique brand.
With the launch of The Harry Collection in the RTW market the company plans to establish a successful brand in the Men's category initially with premium formal and semi-formal trousers for the middle segment.
These trousers have special type of finishes from The Harry collection fabric like Softeez, Chillers, and Delana. Being a consumer centric company The Harry Collection has also introduced cotton range of trousers.
The company also proposes to introduce men's shirts, suits, accessories and also the women's range of merchandise in the near future.
The Harry Collection understands the importance of a C & F network. This excellent collaboration with C& F helps the company in keeping in constant touch with the consumer thereby enabling to keep updating the merchandise at The Harry collection.
The Harry Collection plans to sell about 50,000 trousers a month, in India during the first year of operations whereby penetrating into metros and mini-metros through C&F agents.
With changes in trends and tastes, AIL continuously nurtures the consumer needs at all times. The merchandise is targeted for the young executive who wants finest quality trousers. The Harry Collection trousers are a fitting Tribute for the young aspirants at an affordable price.
AIL is ready to meet the challenge in the years to come and take its brand THE HARRY COLLECTION to higher pinnacles of success by entering in to the apparel market.
The Harry Collection:
The Harry Collection introduces both formal and semi formal trousers under the same brand name. The brand represents “fashion at an affordable price”.
The designs are at par with the international designs and trends. With more than 500 designs in each season, The Harry Collection is a combination of strength, tradition and modernity.
The entire collection combines an in-depth knowledge and hands-on-experience of superior tailoring, the exceptional workmanship and an impeccable finish.
The company has put up a state of art factory at Bangalore with a capacity to produce 50000 trousers a month and will soon be upgraded to produce up to one lakh trousers a month.
The finishing set-up also includes many specialty finishing machines used in imparting very special feel and lustre which makes the Harry Collection a unique brand.
With the launch of The Harry Collection in the RTW market the company plans to establish a successful brand in the Men's category initially with premium formal and semi-formal trousers for the middle segment.
These trousers have special type of finishes from The Harry collection fabric like Softeez, Chillers, and Delana. Being a consumer centric company The Harry Collection has also introduced cotton range of trousers.
The company also proposes to introduce men's shirts, suits, accessories and also the women's range of merchandise in the near future.
The Harry Collection understands the importance of a C & F network. This excellent collaboration with C& F helps the company in keeping in constant touch with the consumer thereby enabling to keep updating the merchandise at The Harry collection.
The Harry Collection plans to sell about 50,000 trousers a month, in India during the first year of operations whereby penetrating into metros and mini-metros through C&F agents.
With changes in trends and tastes, AIL continuously nurtures the consumer needs at all times. The merchandise is targeted for the young executive who wants finest quality trousers. The Harry Collection trousers are a fitting Tribute for the young aspirants at an affordable price.
Arviva Industries (I) Ltd
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