ColorPlus launches Xnovation in partnership with Dow XLA

06 May '08

3 min read

ColorPlus, India's leading casual wear brand launched the 'Xnovation' range of cotton clothing for men in partnership with XLA.

The Xnovation range has reinvented cotton for extra comfort by blending XLA, a revolutionary fiber from the stable of Dow Fiber Solutions.

Xnovation with XLA redefines clothes to enhance the way they move, look, feel and withstand the rigors of modern living.

ColorPlus Xnovation offers clothing with COTTON COMFORT TO THE POWER OF 'X' made from high quality cotton woven with XLA Fiber for extra comfort and superior performance.

Mr. Vineesh Chadha, Chief Operating Officer, ColorPlus Fashions Ltd said, “Our customer analysis told us that there was room for further improvement on the parameters of softness, color brilliance & wrinkle free properties of apparel in the Indian market.

In the context of fitted & slimmer silhouettes for men and women the need for comfort stretch as stress points was desired.

We scanned the latest breakthrough technologies from all over the world and decided to partner with XLA, a revolutionary fiber.”

Mr. Chadha further added that “XLA is an innovative technology from Dow Fiber Solutions to offer the ultimate look, comfort and performance desired by Indian consumers.

Xnovation collection from ColorPlus in partnership with XLA is available on retail for men. This collection offers non-iron shirts, mercerized knit polo's, Chino trousers, suits and innerwear for men. Xnovation collection for women also will be on retail soon.”

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