Home / Knowledge / News / Apparel/Garments / ColorPlus launches Xnovation in partnership with Dow XLA
ColorPlus launches Xnovation in partnership with Dow XLA
06
May '08
ColorPlus, India's leading casual wear brand launched the 'Xnovation' range of cotton clothing for men in partnership with XLA.

The Xnovation range has reinvented cotton for extra comfort by blending XLA, a revolutionary fiber from the stable of Dow Fiber Solutions.

Xnovation with XLA redefines clothes to enhance the way they move, look, feel and withstand the rigors of modern living.

ColorPlus Xnovation offers clothing with COTTON COMFORT TO THE POWER OF 'X' made from high quality cotton woven with XLA Fiber for extra comfort and superior performance.

Mr. Vineesh Chadha, Chief Operating Officer, ColorPlus Fashions Ltd said, “Our customer analysis told us that there was room for further improvement on the parameters of softness, color brilliance & wrinkle free properties of apparel in the Indian market.

In the context of fitted & slimmer silhouettes for men and women the need for comfort stretch as stress points was desired.

We scanned the latest breakthrough technologies from all over the world and decided to partner with XLA, a revolutionary fiber.”

Mr. Chadha further added that “XLA is an innovative technology from Dow Fiber Solutions to offer the ultimate look, comfort and performance desired by Indian consumers.

Xnovation collection from ColorPlus in partnership with XLA is available on retail for men. This collection offers non-iron shirts, mercerized knit polo's, Chino trousers, suits and innerwear for men. Xnovation collection for women also will be on retail soon.”

Must ReadView All

Apparel/Garments | On 20th Jan 2017

Christopher & Banks revises fourth fiscal guidance

Specialty women's apparel retailer Christopher & Banks Corporation...

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search