Home / Knowledge / News / Apparel/Garments / Maidenform to design DKNY women's innerwear collection
Maidenform to design DKNY women's innerwear collection
07
May '08
Maidenform Brands Inc, a global branded marketer of intimate apparel, announced that the Company has entered into a global licensing agreement with Donna Karan International to design, source and market women's intimate apparel (innerwear) under the Donna Karan and DKNY brands. The agreement is effective immediately and financial terms of the agreement were not disclosed.

The agreement grants Maidenform the rights to design, source and market a full Collection of Donna Karan and DKNY women's intimate apparel products (innerwear). This Collection will be distributed worldwide principally in high-end department and specialty stores. The products are expected to launch at the beginning of 2009.

"We are excited to partner with the Donna Karan team to drive product innovation that will continue to build upon their strong brand equity in the marketplace," stated Thomas J. Ward, Chief Executive Officer of Maidenform. "This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future."

Mark Weber, Chief Executive Officer of LVMH Moet Hennessy Louis Vuitton Inc (U.S.) and Chairman and Chief Executive Officer of Donna Karan International, commented, "We are extremely pleased with this partnership as Maidenform's proven commitment to product innovation and building brand equity will help us maximize our expansion opportunities in the women's intimate apparel segment."

Maidenform will review the Donna Karan and DKNY growth opportunities in more depth during the Company's first quarter 2008 earnings results conference call scheduled for May 7, 2008, at 8:30 a.m. ET.

Maidenform Brands Inc


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X