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Pierre Cardin set to enter market via Arvind Brands
May '08
Arvind Brands, division of Arvind Mills Ltd announced that it has signed an exclusive license agreement with The Hartmarx Corporation.

As a part of the agreement, Arvind Brands will have exclusive rights to design, distribute and retail in India, Hart Schaffner Marx, Pierre Cardin and Sansabelt – global brands reputed in the men's apparel segment.

Hartmarx Corporation is America's largest men's tailored clothing company, catering to 40% of the tailored clothing market in US.

The company currently manages more than 35 brands either owned or licensed. Focused on the young, ambitious and contemporary minded men, Hartmarx through its iconic brands like Hart Schaffner Marx, Pierre Cardin and Sansabelt offers a wide range of formal dressing for men with a classic American style.

Hartmarx processes a proud tradition of product quality and innovation, backed by valued relationships with the retail partners.

The three brands - Hart Schaffner Marx, Pierre Cardin and Sansabelt will be distributed through large departmental stores and multi branded outlets.

Mr. Homi Patel, CEO of Hartmarx said, "We are extremely excited to be working with the group at Arvind Mills on the introduction of the Hart Schaffner Marx, Sansabelt and Pierre Cardin brands in India and look forward to a long and mutually beneficial relationship for both companies."

"The tie up with Hartmarx Corporation, USA's No. 1 tailored clothing company, will not only add strength to our portfolio but will also help us in taking a dominant position in the suits market.

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