Arvind Mills unveils New Brand Identity

12 May '08

3 min read

The Arvind Mills Limited flagship company of the Lalbhai Group and India's largest integrated textile manufacturer and leading branded apparel and retailer with consolidated revenues of Rs. 2655 Crores in 2007 - 2008, announced major plans to transform itself from a pure fabric and apparel solutions company to a strong diversified business group with focus on branded apparel and apparel retail. Also, on the drawing board are strategies to de-leverage the balance sheet.

“The new business environment presents new opportunities. We have looked at each business individually and adopted a strategy that best suits them respectively.

Our efforts over last several years have brought us to a stage where we are ready to maximize the potential within our organization.

With solutions in sight for our core business issues and tremendous growth opportunities in the new ventures we will emerge as a stronger, more competitive organization that is well-positioned to respond to and succeed in the ever-changing market place.

We wanted to convey to the world this new thinking and direction at Arvind,” said Mr. Sanjay Lalbhai, CMD, Arvind Ltd.

The company will focus on enhancing its own brands as well as growing the global brands through partnerships and increasing its presence across customer segments and categories.

Arvind expects a 40% CAGR in the Brands business driven by revenues from new brands such as US POLO, IZOD and Hartmarxgroup of brands and a 40% growth in its joint venture business.

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