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Arvind Mills unveils New Brand Identity
12 May '08
3 min read
Arvind share of revenue from Branded apparel business is likely to be about Rs.700 crores in next two years time. Arvind's Apparel retail business, is to be focused on two segments of bridge to luxury and value retail.
Value retail under the umbrella of MegaMart is targeting a 8 fold increase in revenue to Rs 1000 crores in 3 years spread over 1.9 Million square feet and over 270 doors through a combination of existing smaller format stores and the new initiative of larger format stores selling over 130 brands on discount.
The first of the large format stores is operational in Chennai from January 2008 and another 5 stores in Pune, Hyderabad, Faridabad and Chennai are to be opened in 2008-09. The company targets to open 30 such stores in 21 cities over next 5 years.
The fabric business despite negative macro factors like current downturn in denim, the rising cotton & fuel prices and the appreciating rupee continues to generate positive cash accruals.
The company is to realign its product portfolio and marketing approach from the existing traditional model. In the domestic market the company is going to evolve a direct fabric retailing initiative to target the premium customers in the country.
In the larger industrial segment company is focusing on servicing the performance wear, work wear and industrial application fabrics. The company is also hoping to resolve the high energy cost problem with an alternative arrangement very soon.
The garment business is witnessing improved price realization, volume growth as well as profitability improvements due to productivity gains and will continue to add value to the textile business.
The company is in initial stages of conceptualizing extending the garmenting expertise and marketing front end to build a buying house style operation.
Click here to view more:
Value retail under the umbrella of MegaMart is targeting a 8 fold increase in revenue to Rs 1000 crores in 3 years spread over 1.9 Million square feet and over 270 doors through a combination of existing smaller format stores and the new initiative of larger format stores selling over 130 brands on discount.
The first of the large format stores is operational in Chennai from January 2008 and another 5 stores in Pune, Hyderabad, Faridabad and Chennai are to be opened in 2008-09. The company targets to open 30 such stores in 21 cities over next 5 years.
The fabric business despite negative macro factors like current downturn in denim, the rising cotton & fuel prices and the appreciating rupee continues to generate positive cash accruals.
The company is to realign its product portfolio and marketing approach from the existing traditional model. In the domestic market the company is going to evolve a direct fabric retailing initiative to target the premium customers in the country.
In the larger industrial segment company is focusing on servicing the performance wear, work wear and industrial application fabrics. The company is also hoping to resolve the high energy cost problem with an alternative arrangement very soon.
The garment business is witnessing improved price realization, volume growth as well as profitability improvements due to productivity gains and will continue to add value to the textile business.
The company is in initial stages of conceptualizing extending the garmenting expertise and marketing front end to build a buying house style operation.
Click here to view more:
The Arvind Mills Limited
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