Home / Knowledge / News / Apparel/Garments / Fashion Fantasy defines 'The Chat of a New Generation'
Fashion Fantasy defines 'The Chat of a New Generation'
13
May '08
Social networks are big business but are shy on value to Moms who care about the safety and productive engagement of their tweens.

That's not the case, a social network and virtual world created by R. Lilly Tuckerwear, Inc, where members run their own virtual businesses. These tweens chat about their designs and stores and are seriously focused on being financially successful.

In the Fashion Fantasy Game tweens earn currency (Fashion Buckz) by selling their clothing and designs, and through contests and salaries while they use their earnings to design, produce and advertise. "How's Biz!" is the most frequently asked question in this dress-up game.

Some members report that teachers are now incorporating the game in their curriculum. "We are thrilled to see the girls actively competing in a skill-based game that takes concentration, effort and imagination," says Nancy Ganz, who created this dress-up game for her daughter and her friends, "and they love talking about the game and the contests!"

The Fashion Fantasy Game is a fashion game for girls, where players talk to each other about growing their businesses and "virtually" solve the issues confronted in a real-life economy.

The Help section provides detailed explanations of complicated business concepts while the Glossary exposes players to essential fashion terms.

This social network is bringing a value to end-users that parental gatekeepers appreciate. Mom/Entrepreneurscreated Fashion Fantasy Game.com because they wanted to engage the imagination of tweens in a productive activity that feeds a positive self-image. "This is a social network that we are proud to show off to other Moms," states partner Nancy Jackson Hodin.

The growth of registered tween players is now at around 10,000 per week. These tweens are part of the 66% of US Internet users who generally spend time in social networks on a monthly basis.

The popularity of this game is due in part to its focus on girls who, according to a Pew Internet & American Life Project, are more likely than boys to be blogging and creating social network sites.

R. Lilly Tuckerwear Inc


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search