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Gap presents Artist Editions T-Shirts Collection

16 May '08
3 min read

"The Artist Editions project puts art onto our backs and sends it out into the street and into the world. Gap, Art Production Fund, and the Whitney are united in recognizing the immediacy and importance of contemporary art and its vital place in our lives.

We're deeply grateful to Gap and APF for their fantastic support and involvement on this project and on the 2008 Whitney Biennial."

The limited edition collection is available exclusively at select Gap stores in the U.S., Canada, the U.K. and franchise markets, as well as online in the U.S. at gap.com.

It's also available at the Whitney Museum of American Art, the San Francisco Museum of Modern Art, the Museum of Contemporary Art Chicago, the Museum of Contemporary Art Los Angeles, the Walker Art Center in Minneapolis and at Colette, a Paris-based boutique. Marketing Campaign Features Artists, Stephanie Seymour and Shalom Harlow.

In support of the Artist Editions T-shirts, Gap is unveiling a print campaign developed by Laird + Partners and shot by acclaimed fashion photographers Inez van Lamsweerde and Vinoodh Matadin.

The campaign features the artists in the t-shirts they designed, as well as models Stephanie Seymour in the t-shirt designed by Jeff Koons and Shalom Harlow in the t-shirt designed by Barbara Kruger.

While the overall images are shot in black and white, the t-shirts are in color creating a powerful effect. The campaign will be featured in the Juneissues of Vanity Fair, Vogue, The New Yorker and W, as well as in newspapers and in outdoor in select markets. The images will also be featured in select Gap stores nationwide.

Gap Inc

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