Levi's to open new store in Times Square

16 May '08

3 min read

Internationally recognized 3D sidewalk chalk artist, Julian Beever, will be on hand to celebrate the grand opening of Levi's newest store located in the heart of New York City Times Square. The Levi's Brand store in Times Square is the 62nd Levi's Store the brand has opened in the United States.

"The Levi's brand is an American icon so it's fitting that we're opening our newest Levi's Brand store in Times Square one of the greatest places in America and the world," said Mark Breitbard, President of Levi's Brand, Retail.

"With 1.7 million consumers passing through Times Square each day and more than 26 million tourists every year, the store will be a shopping haven for Levi's fans from around the globe, including right here in New York City."

Levi's is planning on plenty of excitement leading up to the grand opening of the Times Square store on May 15. Julian Beever, the celebrated artist known as the "Picasso of Pavement," will create an original piece of 3D sidewalk art for the event.

The artwork will be a four-day work in progress beginning Monday, May 12. Three days of Beever's masterpiece will be designed off-site at an undisclosed location and will then be delivered to Military Island for final touches on May 15 just in time for Levi's grand opening event on Friday, May 16.

Levi's sidewalk artwork event with Julian Beever will help kick-off the Times Square store opening in style as Levi's open its arms to the city and people of New York.

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