Home / Knowledge / News / Apparel/Garments / Lazzati to partner with 8000 Inc
Lazzati to partner with 8000 Inc
21
May '08
Lazzati, one of Europe's leading experts in quality performance fabrics, will be producing high end fashion apparel featuring the Cannonball 8000 logo. Previous customers for Lazzati's expertise include Prada, Dolce & Gabbana and Armani.

Founded in 2002, Cannonball 8000 is an aspirational lifestyle brand built around a luxurious, extravagant, adventurous and exclusive rally. Each year the event evolves by exploring some of the best roads Europe has to offer. In 2008 there will be two Cannonball 8000 rallies: a one-day event from Manchester to Brighton and a rally from London's Earl's Court to Zagreb.

Part of the Corporate plan is to extend the business model into new regions and new markets including merchandising and branding. By partnering with Lazzati, the company is now ideally positioned to introduce high quality brand clothing to not only the existing Cannonballers but to a defined target audience.

The Cannonball brand is now established across Europe and the Company feels that this agreement with Lazzati is ideal in terms of their reputation, the timing, and the opportunity for both partners building on their brand strengths.

Conrad Wall, founder of the Cannonball 8000 rally said, “We are delighted to be working with some top class licensees on this programme. There are clear markets for this product – the participants in the rally and the track days as well as those people who aspire to be part of this lifestyle.

As a brand in this sector, it will drive great sales within the hard-to-reach 16-34 men's market and, as we extend the rally into the US and the Far East in 2008/9 the merchandise opportunity will grow exponentially.”

“We are very excited about becoming involved with such a fantastic lifestyle event with its increasing global reach and high-profile televised media coverage; I only hope that I will be able to secure myself an entry to the European Tour and get a taste of the good life!”

Ben Major. Business Development Director, Lazzati International.

8000 Inc


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives
Textile & apparel bodies

The decision is transformational

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search