Home / Knowledge / News / Apparel/Garments / Employee uniforms help gain market share during downturns
Employee uniforms help gain market share during downturns
22
May '08
With signs of a recession all around us, now more than ever is an ideal time for the success-minded company to pro-actively advertise their business image and brand to gain market share.

As Harvard Business School professor John A. Quelch notes: "It is well documented that (companies) that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment."

And, as such highly-competitive service industries as airlines, hospitality, and parcel delivery have repeatedly proven, one of the most effective forms of advertising is the use of easily recognizable, image-enhancing employee uniform programs.

"The uniforms that employees wear on the job provide a unique promotional vehicle for companies because the custom apparel serves as 'walking billboards' to promote their services and products," says Robert Isaacson, Director of Marketing for UniFirst, a provider of uniform and work apparel programs to companies throughout North America.

"Additionally, when uniforms are selected with the wearer in mind, garment styling, image, and function can have a positive influence on employee attitudes and their job performance both of which ultimately translate to improved products and services and, in turn, stronger customer loyalty."

Isaacson says examples of the advertising effectiveness of uniforms abound. "Most consumers, for example, who see a brown uniformed UPS employee, will immediately think about the company's worldwide mailing and delivery service capabilities.


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X