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Alabama women now have access to Intellifit Measurement System

22 May '08
3 min read

A millimeter radio wave bounces off the person's body, recording over 200,000 points in space. The Intellifit software then converts the "points-circuit" into dozens of accurate body measurements.

The measurements are collected and are added to an ever-growing database, which will be used to improve overall fit of garments made for women who wear petite sizes or size 14 and larger.

Once thousands of measurements have been taken and recorded, technical analysts will begin the arduous task of looking for patterns across regional/age and other lines.

Most of data on fit was initially collected by the U.S. government during World War II, when thousands of American women were measured for military uniforms.

The largest percentage of women in service was a missy-sized population. Although there have been some incremental changes in body measurement standards over the years, the data was not sufficient to reflect the body size and shapes of American petite and plus-size women.

With over 700 stores, Lane Bryant is the nation's largest, women's plus-size specialty retailer and provides stylish, high-quality fashion for plus-size women in sizes 14-28.

Lane Bryant offers a wide selection of apparel from career to casual as well as a collection of accessories, hosiery and intimate apparel.

Petite Sophisticate Outlets, the newest subsidiary of Charming Shoppes Inc, offers career, casual and intimate apparel styles for women 5'4" and under in sizes 0-14.

WaterMark Place Outlet Center

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