Benetton & Sears finalise strategic partnership

27 May '08

3 min read

We believe the Mexican market will be a source of great satisfaction to us in upcoming years. This marks another fundamental phase in our programme aimed at firmly boosting our expansion in strong-growth world regions. In addition to Latin America, these include India, China, Turkey, Russia and eastern Europe – where we operate alone or in partnership with leading international groups.”

In turn, Carlos Slim Domit stated, “To establish a relationship with such a renowned partner in the world of fashion is very important for Sears Mexico. Benetton is a highly prestigious international brand and this partnership will allow us to continue offering fashion and high quality products to our clients.”

Benetton's American expansion programme begins today from Mexico and will go on, subsequently, to identity other South American countries in which to increase its presence. Furthermore, new Benetton offices will open in Miami, USA.

The new headquarters will monitor the market and identify business opportunities in the Americas. The Miami branch will also establish a sourcing hub to serve the whole area, distributing, amongst others, collections designed specifically for the region.

Benetton Group

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