Home / Knowledge / News / Apparel/Garments / Sears to launch exclusive apparel line by LL COOL J
Sears to launch exclusive apparel line by LL COOL J
28
May '08
Irv Neger, Senior Vice President, Sears Apparel, issued the following statement:

As part of an ongoing commitment to increase our relevance in the apparel industry, and bring fashions to our customers that are both on-trend and affordable, Sears will be rolling out an exclusive LL Cool J clothing collection in its fall assortment.

The collaboration between LL Cool J and Sears is the result of significant research on our part to choose an aspirational label that can be accessible to all.

Key considerations in this selection included choosing a persona that had broad demographic appeal, representing the true cross-section of the American public that Sears embodies, and working with someone who would be committed to making the good life attainable to our customers.

Not only is LL Cool J a pop culture phenomenon, his legitimacy and his talent have stood the test of time. His career has spanned more than two decades, culminating in 10 platinum albums, two Grammy awards and an NAACP Image Award in recognition of his contributions.

His staying power and his wide appeal are evidenced in many upcoming endeavors that will include the debut of his 13th album, a new television series, and film opportunities.

In essence, we wanted a brand that would resonate with an existing customer who desired authentic streetwear, and LL Cool J wanted an American icon retailer to which he could entrust his name and his vision.

Both LL Cool J and Sears have a history of being originators. As such, LL Cool J's line will speak to that shared story as well as reflect his artistry, his invention of an industry in addition to his longevity in multimedia, and his commitment to his family.

Must ReadView All

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search