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Hempest adds Greenicci to its Natural Apparel Lineup
04
Jun '08
The Hempest, a retailer well known for its natural apparel, body care and home goods offerings, has added Gramicci's unique Greenicci collection to its website and four New England stores, including its showcase location on Boston's fashionable Newbury Street.

The Greenicci Collection is an all sustainable product made up of either Hemp, Certified Organic Cotton, recycled materials or blends of each.

The line is a direct reflection of the culture at Agoura Hills, Calif.-based apparel manufacturer Gramicci, which shares many philosophies with The Hempest.

Since its founding 12 years ago, The Hempest has specialized in hemp and exotic natural fibers. The stores have established a devoted following that continues to grow as more and more Americans seek out products that won't further damage the world's natural resources.

The other Hempest stores are in Northampton and Cambridge in Massachusetts, and in Burlington, Vt. all markets with a concentration of customers interested in green merchandise. Each store is independently operated and does its own buying to match local tastes.

The Greenicci line of men's and women's active lifestyle apparel is a perfect extension to the assortment, according to Jon Napoli, owner of The Hempest.

The brand's spring merchandise is already selling rapidly and the company is enthusiastic about Greenicci's fall 2008 collection, added Napoli, who praised the rapid turnaround and shipping of themerchandise to his stores. The Hempest stocks the full assortment of Greenicci apparel.

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