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Hempest adds Greenicci to its Natural Apparel Lineup
04 Jun '08
3 min read
Greenicci, he noted, appeals to the retailer's existing consumers, but is also bringing in new shoppers to the stores. "
The green movement has certainly helped improve sales on an already strong base," said Napoli, who believes that the current urge to buy ecologically-minded merchandise is much more than a fad.
Indeed, according to the Natural Marketing Institute, more than 63 million Americans are classified as LOHAS ('Lifestyles of Health and Sustainability') consumers. That number is expected to continue to expand.
"One factor attracting The Hempest to Greenicci," said Matthew Kaseta, Vice President of Sales for Gramicci, "is the company's unique blend of organic cotton and hemp called Camu.
Camu is an amazingly comfortable fabric that feels great and has that 'perfectly, imperfect Gramicci look,'" he noted. "Our partnership with The Hempest is an awesome fit.
As one of the most influential natural products retailers anywhere, they will help introduce Greenicci to a new customer base and, hopefully, our loyal 'Gramicci Heads' will visit The Hempest to see our latest organic collection."
Sustainability is important to Gramicci and approximately 35 percent of the company's sales come from the Greenicci line. Gramicci saw the need for sustainable fashions way before the current movement and introduced Greenicci in 2006.
The Greenicci line gives consumers the chance to do the right thing without sacrificing style. And Gramicci's efforts don't stop just with the actual garment.
Four-fifths of the company's packaging and hangtags are made of Green-Seal certified, recycled, chlorine-free papers printed with soy ink.
The green movement has certainly helped improve sales on an already strong base," said Napoli, who believes that the current urge to buy ecologically-minded merchandise is much more than a fad.
Indeed, according to the Natural Marketing Institute, more than 63 million Americans are classified as LOHAS ('Lifestyles of Health and Sustainability') consumers. That number is expected to continue to expand.
"One factor attracting The Hempest to Greenicci," said Matthew Kaseta, Vice President of Sales for Gramicci, "is the company's unique blend of organic cotton and hemp called Camu.
Camu is an amazingly comfortable fabric that feels great and has that 'perfectly, imperfect Gramicci look,'" he noted. "Our partnership with The Hempest is an awesome fit.
As one of the most influential natural products retailers anywhere, they will help introduce Greenicci to a new customer base and, hopefully, our loyal 'Gramicci Heads' will visit The Hempest to see our latest organic collection."
Sustainability is important to Gramicci and approximately 35 percent of the company's sales come from the Greenicci line. Gramicci saw the need for sustainable fashions way before the current movement and introduced Greenicci in 2006.
The Greenicci line gives consumers the chance to do the right thing without sacrificing style. And Gramicci's efforts don't stop just with the actual garment.
Four-fifths of the company's packaging and hangtags are made of Green-Seal certified, recycled, chlorine-free papers printed with soy ink.
Gramicci
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