Home / Knowledge / News / Apparel/Garments / Healthy swimsuit attitude among women over forty
Healthy swimsuit attitude among women over forty
13
Jun '08
Move over Millennials, the most confident beauties at the beach this season may be over the age of 40.

A reader panel survey of more than 1,400 women over the age of 40 conducted by More magazine and Lands' End found nearly half (47 percent) of respondents have gained swimsuit confidence with age, admitting they feel most confident in a swimsuit since turning 40-years-old.

Healthy swimsuit attitudes are further echoed with nearly all (95 percent) participants stating women over 40 can truly look and feel fantastic in a swimsuit.

"Forty-something body confidence is in," says Regina Haymes, Fashion Director of More magazine. "These results reconfirmed what we already know about our readers these are unquestionably poised, self-assured women who are confident about who they are."

While fewer than 10 percent fully embrace wearing a swimsuit, 60 percent of survey respondents stated they really don't mind it and deal with it in stride.

Seventy-one percent of those surveyed have learned the key to confidently wearing a swimsuit is to maximize the good parts and minimize the rest.

"We are not surprised women are confidently embracing just how great they can look at any age while wearing a swimsuit," said Tara Ellef, senior vice president of merchandising, Lands' End.

"While swimsuit assurance may come with age, it may also result from over twenty years of swimsuit shopping experience.

We've found over time women come to better understand which swimsuit styles and fits will best flatter their body shape."

Swimsuits to Fit and Flatter:
For almost nine out of ten survey respondents (88 percent), a flattering fit is the most important factor when selecting a swimsuit.


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search