Home / Knowledge / News / Apparel/Garments / Healthy swimsuit attitude among women over forty
Healthy swimsuit attitude among women over forty
13
Jun '08
Move over Millennials, the most confident beauties at the beach this season may be over the age of 40.

A reader panel survey of more than 1,400 women over the age of 40 conducted by More magazine and Lands' End found nearly half (47 percent) of respondents have gained swimsuit confidence with age, admitting they feel most confident in a swimsuit since turning 40-years-old.

Healthy swimsuit attitudes are further echoed with nearly all (95 percent) participants stating women over 40 can truly look and feel fantastic in a swimsuit.

"Forty-something body confidence is in," says Regina Haymes, Fashion Director of More magazine. "These results reconfirmed what we already know about our readers these are unquestionably poised, self-assured women who are confident about who they are."

While fewer than 10 percent fully embrace wearing a swimsuit, 60 percent of survey respondents stated they really don't mind it and deal with it in stride.

Seventy-one percent of those surveyed have learned the key to confidently wearing a swimsuit is to maximize the good parts and minimize the rest.

"We are not surprised women are confidently embracing just how great they can look at any age while wearing a swimsuit," said Tara Ellef, senior vice president of merchandising, Lands' End.

"While swimsuit assurance may come with age, it may also result from over twenty years of swimsuit shopping experience.

We've found over time women come to better understand which swimsuit styles and fits will best flatter their body shape."

Swimsuits to Fit and Flatter:
For almost nine out of ten survey respondents (88 percent), a flattering fit is the most important factor when selecting a swimsuit.

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search