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Future Brands launches DJ&C, a unisex casual wear brand
14
Jun '08
Are you geared-up to impact the world by your presence? Or are attempting to articulate your own success mantra to attract the arclights? Perhaps a new, celebrity-like identity and style could be a starting point!

Future Brands Limited, part of the Future Group, country's premier retail giant owning popular retail formats like the Big Bazaar, The Central, Brand Factory and Pantaloons, has launched DJ&C, a unisex designer denim and casual wear apparel brand.

DJ&C endorses young India's desire to present “themselves”, fashionably and as citizens of the world. Indian youth have a fashion worldview, follow global grooming codes and want to look like the more famous brigade.

This, the all-new range of DJ&C, is a sure be a hit with those who want to retain their own individual style, yet be a part of the existing and iconic fashion trends. DJ&C's new collection is cool, comfortable and will be retailed exclusively through Big Bazaar, nationally.

Speaking on the occasion, Mr. Anand Pandey, Category Head, Future Brands Limited, said “with modern retail reaching beyond the metros, increasing consumerism and Indian's becoming even more style conscious, fashion, socially and as a business, both, is poised for giant strides.

The Indian youth of is eager and ambitious to achieve more, get noticed and realise that they can do all this in a much lesser time frame than was possible earlier.

DJ&C acknowledges this spirit of young India and gives them a starting point on this journey. The DJ&C range of designer denim and casual wear is styled keeping in mind what is in vogue, globally”.

DJ&C range offers contemporary fits, trendy colors and are uniquely styled to suit the tastes of it's youthful consumers.

Extremely competitive prices, good quality of material, modern designs and a wide-range to choose from, is what gives DJ&C a distinct edge over everything else that strives to make up as its competition.

Future Group


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