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European retailer H&M intensifies use of organic cotton
16
Jun '08
H&M is continuing its big venture into organic cotton in all departments this Autumn. The season also heralds the start of other conscious choices of materials such as organic wool and recycled wool and recycled polyester.

“We are now using organic cotton in all departments. We're proud that we're able to meet increased interest from our customers and at the same time contribute to the increased demand for organically grown cotton. Garments made from organic cotton include both fashion items and updated basics,” says H&M Head of Design Ann-Sofie Johansson.

The clothes will hang in their respective departments in H&M stores and be labelled with special hangtags.

Women
Tops, dresses and bodysuits are in solid colours or feature patterns from nature inspired by art. Garments made from organic and recycled wool include a coat with dolman sleeves and a funnel neck, a kimono jacket, Jodhpur style trousers, a tulip skirt and knitted jumpers.

Men
In the Menswear department, it's mostly basics that are made from organic cotton, including boxer shorts, socks and scarves as well as T-shirts in several colours.

Divided
For the girls there are T-shirts in several colours, plain or with prints, a romantic blouse and a waistcoat, as well as dungaree shorts and cargo pants. For the guys there are T-shirts with prints or stripes, a hooded cardigan, a waistcoat, a uniform-inspired shirt, a granddad shirt, a uniform-inspired jacket, andkhaki jeans in different shades. All are made of organic cotton.


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