Home / Knowledge / News / Apparel/Garments / Behati Prinsloo is the new face of the VS PINK Collegiate Collection
Behati Prinsloo is the new face of the VS PINK Collegiate Collection
17
Jun '08
Victoria's Secret PINK has partnered with The Collegiate Licensing Company (CLC), an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise.

This unique program features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel.

This co-branded licensing program will enable VS PINK to maintain its dominance as a fully articulated collegiate lifestyle brand.

VS PINK has initially selected 33 top universities based on their regional appeal and large student and alumni populations.

VS PINK worked with existing collegiate licensees to develop the product and to gain access to campus retail channels such as bookstores and event sales, providing a tremendous amount of growth potential for the VS PINK Collegiate Collection.

On July 1, 2008, the assortment will be available through multiple channels including select Victoria's Secret stores, online in the catalogue, as well as the new Victoria's Secret PINK magalog.

The Collegiate Collection includes 9 different items, including fleece pants, hoodies, panties, tees, and totes and will be available in approximately 375 stores, many of which are in close proximity to the universities in the program.

Starting on June 20, Victoriassecret.com will have a selection of items available for all schools.

Behati Prinsloo is the new face of the VS PINK Collegiate Collection. Behati was born in 1989 in Namibia, Africa and started modeling in 2006.

Must ReadView All

Apparel/Garments | On 26th May 2017

PVH Corp Q1 2017 revenue rises 4%

The first quarter revenue of fiscal 2017 at apparel marketer PVH Corp ...

Courtesy: Levi Strauss & Co

Apparel/Garments | On 26th May 2017

LS&Co. to fund water saving solutions

LS&Co. will fund to the tune of more than $350,000 the solutions...

Apparel/Garments | On 26th May 2017

Christian Dior, Nike top apparel companies - Forbes

Christian Dior, Nike, and Inditex have topped Forbes' 2017 Global...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search