Home / Knowledge / News / Apparel/Garments / Hering store: Where trends are translated into contemporary style
Hering store: Where trends are translated into contemporary style
Jun '08
127 years old Cia Hering, the largest garment manufacture of Brazil, located in Blumenau, in the state of Santa Catarina, is not only in tune with the latest global fashion but is also concerned about constructing a better world through respect and environmental awareness.

Hering is a favourite brand in Brazil and, over the years, has been winning an increasingly large number of consumers all over the world. Hering has a wide variety of basic products and also invests in distinctive items such as jeans and complements to create contemporary looks.

The company has in its portfolio brands like Hering, Hering Kids, PUC and Dzarm, worn by millions of Brazilians and people from abroad.

PUC is a cheeky brand for boys and girls of all ages, offering a complete line of infant wear with modern looks for daily wear.

Hering Kids brings complete collections for children that like freedom and fun. Aware of the importance of their relationship with their child consumers, the brand also promotes a website with a diversified content that includes cultural activities, fun and games.

Dzarm targets teenagers of both sexes who see fashion as communications media and as a vehicle for self expression. Dzarm is always connected with the main urban trends and is always one step ahead in the universe of fashion.

Hering store franchises are a space where global trends are translated into contemporary Brazilian style and “savoir faire”. In a shortperiod of time the Hering store franchise chain has become one of the best in the apparel sector.

The PUC brand was selected as the best clothes brand for children. The PUC stores have an up dated architectural concept that illustrates their young consumer's way of life.

Fibre2fashion News Desk - Brazil

Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search