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Hering store: Where trends are translated into contemporary style
Jun '08
127 years old Cia Hering, the largest garment manufacture of Brazil, located in Blumenau, in the state of Santa Catarina, is not only in tune with the latest global fashion but is also concerned about constructing a better world through respect and environmental awareness.

Hering is a favourite brand in Brazil and, over the years, has been winning an increasingly large number of consumers all over the world. Hering has a wide variety of basic products and also invests in distinctive items such as jeans and complements to create contemporary looks.

The company has in its portfolio brands like Hering, Hering Kids, PUC and Dzarm, worn by millions of Brazilians and people from abroad.

PUC is a cheeky brand for boys and girls of all ages, offering a complete line of infant wear with modern looks for daily wear.

Hering Kids brings complete collections for children that like freedom and fun. Aware of the importance of their relationship with their child consumers, the brand also promotes a website with a diversified content that includes cultural activities, fun and games.

Dzarm targets teenagers of both sexes who see fashion as communications media and as a vehicle for self expression. Dzarm is always connected with the main urban trends and is always one step ahead in the universe of fashion.

Hering store franchises are a space where global trends are translated into contemporary Brazilian style and “savoir faire”. In a shortperiod of time the Hering store franchise chain has become one of the best in the apparel sector.

The PUC brand was selected as the best clothes brand for children. The PUC stores have an up dated architectural concept that illustrates their young consumer's way of life.

Fibre2fashion News Desk - Brazil

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