Home / Knowledge / News / Apparel/Garments / Archies launches 'Ginger Lemon Masala tees'
Archies launches 'Ginger Lemon Masala tees'
18
Jun '08
Archies, the leader in Social expression Industry, announced its plans to enter the booming Apparel category with “Ginger Lemon” the new brand of T – shirts.

As the name suggests, Ginger Lemon Masala Tees promise to add flavour to the consumer's life with funky quotes and captions on them, based on Humour, Love such as - “Save Water – Let's Shower Together”, “Don't Give me Attitude” etc, they also will be a reflection of one's personality with quotes such as “Rockstar” –“Gorgeous “ – “Cute”, etc.

Archies has launched 'Ginger lemon, Masala tees” at its 35 stores across 8 cities and within the next month, another 35 stores would be added to the list.

Archies is currently exploring all options to launch “Ginger Lemon” over and above its stores and plans to make the brand available at leading Multi Brand Outlets.

Said Mr. Moolchandani, CMD Archies Limited, “Archies has always created products which people love to take back home, we now wanted to create something which our consumer could flaunt on themselves and this gave us the idea to venture into T- shirt business. The ever-increasing demand and youth emerging as the new spender further helped to firm up the launch”

He further added, “Archies has always worked towards creating and offering innovative, unique and exclusive products, which have contributed to the steady growth of the brand and I am confident that Ginger Lemon will not only achieve the targets set but will be a trendsetter.”

Archies has also streamlined its online business, which will strengthen its efforts to sell not only gifts and perfumes through it but also propel the apparel business.

Archies Limited


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search