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Archies launches 'Ginger Lemon Masala tees'
Jun '08
Archies, the leader in Social expression Industry, announced its plans to enter the booming Apparel category with “Ginger Lemon” the new brand of T – shirts.

As the name suggests, Ginger Lemon Masala Tees promise to add flavour to the consumer's life with funky quotes and captions on them, based on Humour, Love such as - “Save Water – Let's Shower Together”, “Don't Give me Attitude” etc, they also will be a reflection of one's personality with quotes such as “Rockstar” –“Gorgeous “ – “Cute”, etc.

Archies has launched 'Ginger lemon, Masala tees” at its 35 stores across 8 cities and within the next month, another 35 stores would be added to the list.

Archies is currently exploring all options to launch “Ginger Lemon” over and above its stores and plans to make the brand available at leading Multi Brand Outlets.

Said Mr. Moolchandani, CMD Archies Limited, “Archies has always created products which people love to take back home, we now wanted to create something which our consumer could flaunt on themselves and this gave us the idea to venture into T- shirt business. The ever-increasing demand and youth emerging as the new spender further helped to firm up the launch”

He further added, “Archies has always worked towards creating and offering innovative, unique and exclusive products, which have contributed to the steady growth of the brand and I am confident that Ginger Lemon will not only achieve the targets set but will be a trendsetter.”

Archies has also streamlined its online business, which will strengthen its efforts to sell not only gifts and perfumes through it but also propel the apparel business.

Archies Limited

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