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Pantaloon launches Replay denim
Jun '08
The ever growing Indian market is luring international brands to take a plunge in it and make profit from the current scenario, as the brand conscious generation has finally arrived. One more renowned Italian label Replay, is making its foray in India by joining forces with one of the biggest retail network, Pantaloon.

Replay, the luxury denim wear is a part of Fashion Box Group and already has its stores in more than 50 countries with nearly 200 single brand outlets world over.

It is coming up with flagship outlets in two prime cities, the first store has already being inaugurated in New Delhi and second will soon come up in Mumbai. Replay plans to introduce its stylish denims in Chennai, Bangalore and Chandigarh at a later stage.

Pantaloon has earlier launched brands like Speedo and Wilson in India successfully and now it is confident of making Replay a big hit among fashion savvy buyers.

The Italian denim brand is also looking forward to expand its business in other Asian nations like China, Japan and South Korea.

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