Home / Knowledge / News / Apparel/Garments / Speedo introduces Team USA LZR RACER Suit for Beijing Olympics
Speedo introduces Team USA LZR RACER Suit for Beijing Olympics
27
Jun '08
Speedo, the world's leading swimwear brand, unveiled the special Olympic edition Team USA LZR RACER suit.

Speedo worked with legendary design house Comme des Garcons to develop a one- of-kind look for Team USA featuring the red, white and blue of the American flag.

The launch of the Team USA Speedo LZR RACER allows the original Comme des Garcons design to be finally revealed as the traditional gray and black silhouette has been updated with the patriotic stars and stripes of the USA flag.

The design by visionary founder of Comme des Garcons, Rei Kawakubo, joins the distinctive metallic silver calligraphy that already appears on the suit.

The calligraphy, painted by celebrated artist Inoue Yu-ichi, means 'kokoro' representing the heart, spirit and mind.

Rei Kawakubo said, "I was interested in expressing the energy and the power that comes from the spirit, embodied in the meaning of the calligraphy, together with the will to win for one's country, symbolized by the iconic flag of the USA.

I am very honored and proud that Team USA will be performing in the pool in Beijing with this strong creative design."

Though the Team USA LZR RACER suit will not officially debut until Beijing, it is being unveiled now in conjunction with the upcoming U.S.

Olympic Team Trials beginning June 29th in Omaha, Nebraska. Speedo's Team USA LZR RACER will be individually created for, and exclusively available to, all members of Team USA in Beijing.

"I've been wearing the Speedo LZR RACER suit for the past several months and I've had a lot of success in it," said U.S. Olympic Gold medalist and Speedo sponsored swimmer, Natalie Coughlin.

"Not only is this the fastest suit out there but it now has a beautiful, patriotic feel to it which is very cool. I hope I have the opportunity to proudly swim in it in Beijing."

An unprecedented 38 world records have been broken by swimmers wearing the LZR Racer since its launch in February.

Speedo harnessed the expertise of NASA and a number of international research institutes to create the suit which has 10% less passive drag than Speedo's FASTSKIN FSII launched in 2004 and 5% less passive drag than Speedo's FASTSKIN FS-PRO, which was launched in March 2007 and swimmers wearing it broke 21 World Records.

Made from an ultra lightweight, low drag, water repellent, and fast-drying fabric unique to Speedo called LZR PULSE, the LZR RACER suit is the world's first fully bonded competition swimsuit.

The suit is ultrasonically welded which gives the effect of no seams at all.

Ultra low drag LZR panels are laminated onto the base fabric to create a Hydro Form Compression System helping to compress the entire swimmer's body into a more streamlined shape and enabling them to cut through the water with more power and agility.

"Since 1928, Speedo has been leading the world in swimwear design and technology and our partnership with Comme des Garcons continues that pioneering spirit," said Paula Schneider, President of Speedo USA.


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X