Home / Knowledge / News / Apparel/Garments / NaCo ties up with THERE.COM to market apparels
NaCo ties up with THERE.COM to market apparels
27
Jun '08
THERE.COM owner Makena has signed a deal with Hispanic clothing company NaCo to sell their designs in-world.

The companies reached an agreement in order to appeal to the 19 million Hispanic people in America who are online, as well as those in Latin American countries using the virtual world.
There.com is also populated by a lot of younger users, and with more than a fifth of NaCo's sales in America made up by under 18s, it will now have a direct link to their target market.

The next evolution:
NaCo, which makes clothing with irreverent bilingual slogans, will make nine designs available to buy in-world, with a link to the company's official site allowing Thereians to order RL clothing as well.

Edoardo Chavarin, NaCo's founder and chief creative officer, believes that moving into online worlds is the next step in product promotion: "Our customers spend a considerable amount of time on social networking sites and we believe that There.com's virtual world is the next evolution for interacting with our customers wherever they may be."

Unique marketing opportunity:
NaCo takes its name for a slang Spanish word for 'tacky', and while it is impossible to measure the true size of the Hispanic online market, a recent survey estimated that display advertising online may account for around US$140 million - suggesting that the two companies are seizing on a unique marketing opportunity.

There CEO Michael Wilson also welcomed the partnership, saying that it was a way to welcome the world's growing Spanish community: "The Hispanic population in There.com is growing and comprises a very active segment of our community. We've seen an increase in the areas of our world that showcase this cultural influence and there are currently over 15 clubs in There.com that cater specifically to Hispanic audiences."

NaCo USA

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search