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AWI to showcase history & high quality of Saxxon wool
Jun '08
Australian Wool Innovation (AWI) and US retailer Brooks Brothers are teaming up to produce a film showcasing the people, animals and processes behind the creation of Saxxon wool as a way of bringing the rich history of the high-quality fibre to its sales staff and customers.

“This film will focus not only on the quality of saxon wool, but also the rich history of those generations of growers whose passion and hard work has kept the saxon strain pure,” said Doug Shriver, Senior Fabric Specialist for Brooks Brothers.

“Our customers not only love the Saxxon products but also the story behind Saxxon itself,” he said. The pure line of saxon sheep can be traced all the way back to 13th century Spain.

Founded in 1818 by Henry Sands Brooks, Brooks Brothers was one of the first ready-to-wear fashion stores in the US and remains to this day one of the country's most respected retailers.

In May, AWI showed a team from Brooks Brothers around saxon sheep breeding properties in Victoria and Tasmania. Interviews were conducted with key industry figures, including the foremost authority on the history of saxon sheep, Charles Massey.

“Our enthusiasm about Saxxon wool simply reflects Brooks Brothers' longstanding dedication to quality,” said Mr Shriver.

AWI CEO Craig Welsh said, “It is encouraging to see retailers of Brooks Brothers' calibre recognising and promoting the quality of saxon wool. We're pleased to help educate their sales team and customers. Such partnerships help ensure a successful future for Saxxon.”

Saxxon wool's soft and lightweight qualities are attributable to its three-dimensional helical crimp – a spiral-shaped crease.

Mr Shriver said: “Over our almost 200 years in the clothing business, our customers have come to expect extraordinary products. With its soft hand, luxurious feel, and durability, Saxxon is just that.”

Wool Is Best

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