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Uniform of Olympics basketball team to feature Nike Aerographics
Jun '08
Nike, USA Men's Basketball head coach Mike Krzyzewski, and the entire 12 member 2008 U.S. Olympic Team for men's basketball, will join together for a fan celebration at an unprecedented unveiling of Team USA's men's basketball uniforms that they will compete in at the Beijing 2008 Olympic Games.

The event will be hosted by TV personality Kevin Frazier at the famed Rockefeller Center Ice Rink. During the event, Nike will showcase Team USA's new Nike Swift System of Dress basketball uniform. The new Nike designed uniform for the USA Men's and Women's teams eliminates 25 centimeters of material and reduces the weight by 31 percent when compared with current uniforms.

Nike's new uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform.

"It's a privilege to work with some of the best athletes in the world to develop the most innovative basketball uniforms and footwear we've ever created for the court," said Nike Brand President Charlie Denson. "We exist to serve athletes by helping elevate their performance and realize their potential."

In addition to Team USA's uniform design, Kobe Bryant will be wearing the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created. Key products inspired by the USA Basketball uniform and Nike Hyperdunk footwear featuring Flywire technology will be available to consumers beginning July 26th.

"This team has fantastic talent and a great will. We are in a great position to compete for the gold in Beijing," said U.S. mentor Krzyzewski. "As a team we have pledged to represent our country with respect, pride and dignity in Beijing and during our training leading up to the Olympic Games. We are proud to wear this innovative Team USA Basketball Olympic Team collection."

Members of the 2008 Olympic Team for men's basketball include: Carmelo Anthony (Denver Nuggets); Carlos Boozer (Utah Jazz); Chris Bosh (Toronto Raptors); Kobe Bryant (Los Angeles Lakers); Dwight Howard (Orlando Magic); LeBron James (Cleveland Cavaliers); Jason Kidd (Dallas Mavericks); Chris Paul (New Orleans Hornets); Tayshaun Prince (Detroit Pistons); Michael Redd (Milwaukee Bucks); Dwyane Wade (Miami Heat); and Deron Williams (Utah Jazz).

Krzyzewski, Duke University's Hall of Fame coach, is head coach of the USA Senior Team, serving as assistant coaches are Syracuse University and Hall of Fame coach Jim Boeheim, New York Knicks head mentor Mike D'Antoni and Portland Trail Blazers head coach Nate McMillan.

Nike Inc

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