Home / Knowledge / News / Apparel/Garments / RVL7 by RE:VOLVE to campaign for sustainably-minded clothing
RVL7 by RE:VOLVE to campaign for sustainably-minded clothing
03
Jul '08
RVL7 by RE:VOLVE, the sustainably-minded clothing and accessories company known for blending eco-style with wear-it-out-loud messages, launches a 17-stop, 15-city
tour to educate and empower America's youth to create positive social change with the first stop at the annual Rothbury Music Festival over Fourth of July weekend in Rothbury, Michigan.

With a highly-designed and completely sustainable mobile tour headquarters, RVL7 aka 'Revel Seven' invites concert-goers along the tour to celebrate and take action for a better world at a time when change and action are the defining elements of American culture.

Open to everyone, visitors to the RVL7 Eco-Shop can get in on the action and educate others by sharing their own seven rules of sustainable-living with millions of people by taping a video message on-site that will appear on RVL7's web pages in several different locations on the web.

Every visitor can join the RVL7 community where they can commit to doing their own "seven things" for RVL7 to live more sustainably.

"Making sustainable clothing is one tiny piece of a much bigger puzzle," said Joe Tomlinson, Founder and CEO of RVL7 by RE:VOLVE Apparel Project.

"With our clothing and our company we hope to teach and encourage people of all kinds to constantly pursue a better, peaceful and more sustainable world."

As a continued part of RVL7's campaign for positive social change, guests who join the RVL7 community can also enter their own creative design inspired by their personal seven rules of sustainability for consideration to appear in RVL7's special "SEVEN SERIES" limited edition graphic t-shirts, going on sale in Spring 2009.

Fueled by bio-diesel, the RVL7 mobile tour headquarters is constructed of recycled aluminum with sleek bamboo paneling creating a modern interior space with a convertible front porch covered in green foliage that opens up to a panoramic view. The high-tech interactive experience inside the main space is powered by solar energy derived from panels atop the alumilite roof.

RVL7 by RE:VOLVE will sell an array of signature men's, women's and children's graphic tees with new designs exclusively for fall 2008 as well as signature pieces from the Spring 2008 collection available in a variety of fresh and bold colors.

The pieces encourage men, women and children to wear their talk through the expression of positive messages and ideas that matter.

All of the company's offerings are produced using sustainable practices and environmentally friendly materials including 100% organic cotton and bamboo.

The RVL7 by RE:VOLVE sustainable mobile tour and Eco-Shop, the brainchild of RVL7 founder Joe Tomlinson, was brought to life through a custom designed experience created by conceptual programming and execution experts Relevent, the leader in innovative marketing, special events and promotions.

RE:VOLVE Apparel Project, the company that turned the Sundance Film Festival gifting scene right-side up by converting the traditional swag suite into a hugely popular "Giving Suite," where items were purchased to benefit charitable organizations instead of given away to celebrities for free, announced RVL7 by RE:VOLVE Apparel Project in June 2008, evolving the project into a full collection of sustainably-minded clothing and accessories with greater focus on conservation and resource renewal.


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search