Home / Knowledge / News / Apparel/Garments / H&M and Yahoo! - the perfect collaborators with The Sims
H&M and Yahoo! - the perfect collaborators with The Sims
04
Jul '08
The Sims, an Electronic Arts Inc Label, and fashion retailer H&M announced details about an outfit designed by a player of The Sims 2 coming to H&M stores. The outfit will be available in nearly 1,000 H&M stores around the world. In countries beyond the US and Canada the outfit can be found starting July 6, 2008 and in North America starting July 31, 2008.

The winning outfit was created within The Sims 2 using the game's design tool, presented in an online fashion showcase, selected to be manufactured, and will be made available for purchase in nearly 1,000 H&M retail locations worldwide. Shoppers will be able to buy the outfit in the US, the UK, Sweden, Netherlands, Belgium, France, Germany, Hong Kong and China for $14.90 USD.

The outfit was selected by H&M through a unique partnership with EA that encouraged fans of the The Sims, designers and fashionistas alike, to participate in The Sims 2 H&M Fashion Runway. Any The Sims 2 player could participate by designing an H&M-inspired outfit in The Sims 2 game and uploading it to TheSims2.com Exchange.

The finalists' designs were showcased on a virtual fashion runway, hosted by Yahoo!, bridging the virtual world and the fashion world like never before! More than 1,000 aspiring fashion designers and fans of The Sims submitted designs that were voted on by more than 100,000 people and viewed by more than 500 million people in the six weekly fashion shows on Yahoo.

“The Sims is thrilled that an outfit designed by one of our players is on its way to H&M stores around the world,” said Nancy Smith, President of The Sims Label. “This is a testament to our players' imagination and vibrant sense of community, demonstrated by the significant number of people who viewed the online showcase. We thank players of The Sims everywhere, H&M and Yahoo! for collaborating to make this a fun -- and fashionable -- outlet for creativity.”

The selected outfit can be seen in H&M stores with a special The Sims 2 hangtags and signage.

“This is an ideal partnership, and creativity is a key attribute The Sims and H&M share,” said Jörgen Andersson, H&M Global Marketing Director. “Encouraging players of The Sims to try their hand being an H&M designer prompted a deeper engagement with our brand in a way that was organic. We were so impressed, but not entirely surprised by the quantity and quality of great designs players created.”

“H&M and Yahoo! are the perfect collaborators with The Sims,” said Steve Seabolt, Vice President of Global Brand Development for The Sims. “Their brands are respected and admired around the world and with a loyal and growing global player base for The Sims, this initiative brings to life the creativity that our players love so much.”

Also, you can now shop for yourself and your Sims with The Sims 2 H&M Fashion Stuff Pack! In this Stuff Pack for The Sims 2, your Sims can choose from contemporary fashion essentials — all inspired by real H&M designs. Players can also use the all-new store-themed items to design their own H&M retail environment and build a H&M store in their game.

Electronic Arts Inc


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X