Home / Knowledge / News / Apparel/Garments / Jockey offers solutions to women's shapewear needs
Jockey offers solutions to women's shapewear needs
08
Jul '08
With summer wedding season in full swing, women across the country are reaching for shapewear to help them feel confident and sexy in their little black dress. However, according to a recent survey conducted by Jockey International, a leader in the undergarment industry, some women still have concerns about shaping garments.

The top two reasons women get their panties in a bunch over shapewear? Comfort and concealment.

• Must Love Comfort – Nearly half (49%) of women say they don't wear shapewear more often because they think it's uncomfortable.
• Hide and Seek – More than one in ten (14%) reveal it's because they don't want anyone to know they are wearing shapewear. Nearly one in ten (9%) women say wearing shapewear makes them feel unsexy.

“It's important for women to realize that shapewear has come a long way in recent years,” explains Sally Tomkins, Senior Vice President, Design, Research and Development at Jockey International. “At Jockey, we use advanced fabrics that are more refined and less restrictive, coupled with unique construction to make shapewear that is comfortable and easy to wear.”

To complement an extensive collection of shapewear in light, medium and firm levels of control, Jockey recently introduced No Panty Line Promise Shapers, a modern form of shapewear with refined construction that makes these lightweight garments easy to wear under any outfit with comfort and confidence. These garments are laser cut and can be worn under anything to ensure a sleek and slimming look.

Jockey's survey also reveals when and where women are most likely to wear shapewear.
• Go Figure – Nearly three in five (59%) women say they'd wear shapewear under their clothes in order to look curvier or squeeze into certain outfits.
• Timing Is Everything – While almost one in ten (7%) women are more likely to wear shapewear on a daily basis, the vast majority of women choose shapewear for a specific outfit or occasion. One in five (20%) women are most likely to put on shapewear when they are wearing certain outfits, and 17 percent are likely to wear it for a special occasion, such as a wedding.

To help women find the perfect undergarments for a specific outfit or special occasion, Jockey has launched a new micro site at www.Jockey.com/dress. The site serves as a style guide to help women navigate options in shapewear and intimate apparel and find the perfect pieces that will slim, smooth, flatten and flatter under their little black dress or summer wedding outfit. Using this simple, interactive tool, women can quickly select the best undergarment options that match a variety of popular dress styles and silhouettes.

Survey Methodology
The survey, conducted in collaboration with Kelton Research, polled 1,001 adults across the country from May 2 - 6, 2008. The data was then broken down further to target women; a total of 500 women were surveyed. Margin of error: ±3.1 percentage points.

Jockey International Inc


Must ReadView All

Courtesy: Philippine Information Agency

Apparel/Garments | On 29th Jul 2017

Philippines govt issues guidelines for garment firms

The Department of Trade & Industry-Board of Investments (DTI-BOI) and ...

Textiles | On 29th Jul 2017

Bangladesh govt takes 8 jute mills back from private firms

The Bangladesh government has taken 8 jute and textile mills back...

Textiles | On 29th Jul 2017

Textile machinery orders grow in second quarter: ACIMIT

ACIMIT, the Association of Italian Textile Machinery Manufacturers...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X