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My Vintage Baby premieres new line of maternity tops for spring
08
Jul '08
My Vintage Baby Inc a public children's apparel company, announced that, for the Spring of 2009, it will offer a new line of maternity tops that will complement My Vintage Baby's children's collection.

This will be the Company's first venture beyond the unique and nostalgic children's apparel and accessories it is known for.

“Our vision is to encourage brand loyalty by introducing expectant mothers to our chic My Vintage Baby designs. The intent is to create even greater enthusiasm for our children's apparel by appealing to new mothers,” stated Jessica Wiswall, the CEO of My Vintage Baby.

“We are planning both short and long sleeve designs. This should generate year round demand, departing from the apparel industry's typically seasonal approach,” she added.

The market launch will begin in August 2008 at various apparel shows throughout the U.S. Initially there will be three new designs available for mothers-to-be.

It is anticipated that the new tops will be sold in the same boutiques as My Vintage Baby's children's wear, as well as in maternity wear departments and shops.

My Vintage Baby Inc


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