Home / Knowledge / News / Apparel/Garments / PVH to provide IZOD apparel to Indy Racing League
PVH to provide IZOD apparel to Indy Racing League
09
Jul '08
Phillips-Van Heusen announced a new agreement with the Indy Racing League (IRL), the sanctioning body for the IndyCar Series and Firestone Indy Lights, that will make PVH's IZOD brand, one of the United States' most recognized clothing brands, the official apparel of the IndyCar Series, Firestone Indy Lights and the Indianapolis Motor Speedway.

For the remainder of the 2008 season, PVH will provide IZOD apparel to Indy Racing League and Indianapolis Motor Speedway officials and staff that work on and off the track. Beginning with the 2009 season, PVH will also supply the Indy Racing League with an exclusive IZOD fashion collection, inspired by the heritage of American racing and designed to address the performance needs of the League's executives and crew. The partnership between the IndyCar Series and IZOD includes promotional, merchandising and co-branding opportunities at and away from the Series' racing venues, as well as online.

"IZOD is truly a sport-spirited lifestyle brand and we're thrilled to have them on board with the IndyCar Series," said Terry Angstadt, President of the Indy Racing League's Commercial Division. "This announcement also adds to the sponsorship momentum that we've been building over the last several months. The growing number of partnerships we're making with quality organizations like PVH is really helping to build an exciting future for the IndyCar Series."

PVH also announced that IZOD would sponsor two drivers, Ryan Hunter-Reay of the IndyCar Series and Logan Gomez of the Firestone Indy Lights, as well as the Guthrie Racing Team.

The IZOD sponsorship made its official debut this past weekend at the Camping World Grand Prix at the Glen at Watkins Glen International. "As a brand built upon the pillars of performance, lifestyle and Americana, what better moment than the Fourth of July to celebrate our new relationship with one of America's favorite past times," said Allen Sirkin, Chief Operating Officer of PVH, adding, "The IndyCar Series is an ideal fit with the spirit of IZOD.

We're also extremely excited to inaugurate our relationship with Indy Racing by also sponsoring two rising stars in drivers Ryan Hunter-Reay and Logan Gomez. These two young men embody the bold determination and active lifestyle of IZOD." Ryan Hunter-Reay capped off the weekend's celebration with his first-ever IndyCar Series victory at Watkins Glen International on Sunday.

Ryan Hunter-Reay, who drives the no. 17 Ethanol entry for Rahal Letterman Racing, co-owned by 1986 Indy 500 winner and three time Indy car champion Bobby Rahal and late night talk show host David Letterman, burst onto the racing scene in the late 1990's winning six National Karting Championships before graduating to open-wheel formula cars. In 2007, Ryan earned the Rookie-of-the-Year title in the IndyCar Series, and followed that by winning the Indy 500 Rookie-of-the-Year title in 2008.

"IZOD is a perfect fit for me since the style and dedication to high quality for which the brand is known delivers the ultimate in performance for my very active lifestyle," stated Ryan, adding, "It is an honor to have IZOD as a personal sponsor of mine and I am looking forward to representing the IZOD brand on and off the race track for many years to come."


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X