Home / Knowledge / News / Apparel/Garments / Filene's Basement holds 'Running of the Brides' sale
Filene's Basement holds 'Running of the Brides' sale
10
Jul '08
It's shopping as a full-contact sport. And the women who take part in the "Running of the Brides" at Filene's Basement in Maryland wouldn't have it any other way.

The latest bargain stampede takes place Friday at the Filene's Basement at Towson Marketplace on Putty Hill Avenue at 8:00 am

"We promise our vendors that we won't reveal the labels, but I can say that these are well-known names featured regularly on the pages of popular brides' magazines," said Anna Podore, the Basement's wedding gown buyer.

Which is why, when the doors open, there is a mad dash to the racks – held up by store employees so they don't topple - and those racks are usually stripped bare in under a minute.

Then it's time for the women to strip - down to leotards, sports bras or even underwear - to try on the gowns right on the sales floor.

If it doesn't quite fit, a seamstress can do the trick, and the bride can still come out way ahead.

But what happens if a petite bride found she pounced on a size 14 dress in pink chiffon instead of a size 4 in white satin? That's when the real fun begins, as the women start bartering to find the right designer or size. It's a ritual that turns Filene's Basement into an old- fashioned bazaar.

Filene's Basement

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search